Poosh founder Kourtney explained that she did a fast fashion collaboration in the past but because she wasn't bringing attention to sustainability, it didn't get backlash like her Boohoo collaboration did. The Kardashians star added that the chatter around the line is doing exactly what she hoped it would, bringing attention to how important it is to take care of the environment. " I thought about how pushing Boohoo to make some initial changes and then holding them accountable to larger change would be impactful," Kourtney wrote. However, she felt maybe she could bring awareness to the fashion industry's impact on the environment for consumers who aren't aware.
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The reality TV star explained that she debated whether she should do the collaboration because she knew how bad fast fashion is for the environment. Kourtney took to Instagram to explain why she made the decision to collaborate with Boohoo, despite some of the criticism the brand gets. However, Kourtney is not sitting back and letting her fashion line be ripped apart and instead has responded to the backlash. Related: Why Fans Are Concerned About Kourtney Kardashian's Kids' Eating Habits It's great to produce affordable clothing but not at the expense of the environment and workers, according to many fans, who pointed this out in the Boohoo Instagram comments section. The company also isn't sustainable because it cann't fairly pay its workers when the clothing is being sold for such low prices. Fast fashion brands are known for being horrible for the environment since factories are overproducing garments.
The Kardashians star claims to be an environmentalist, but fans have found many flaws in her activism, feeling her collaboration with Boohoo was the most obvious evidence that her environmentalist efforts are hypocritical. Unfortunately, the line didn't get the positive reaction Kourtney was hoping for.
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